Designing an Empty State Framework
Six-scenario framework for empty state design that increased property setup completion rates by 33%.
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Content design case studies with measurable impact. See how user research, A/B testing, and cross-functional collaboration transformed complex product flows into intuitive experiences at scale.
Finding the Right Words for Monitoring
Standardized terminology through user testing and statistical analysis, reducing support tickets by up to 27%.
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A/B Test Case Study: From Error to Recovery
A Case study of an A/B tested error message copy string that increased user recovery rate by 10.1%
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Simplifying Domain Configuration
Designed user-friendly domain setup flow that reduced complex jargon and ensured few to no SSL/DNS support tickets were filed.
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