Work Samples
Content design case studies with measurable impact. See how user research, A/B testing, and cross-functional collaboration transformed complex product flows into intuitive experiences.
Designing an Empty State Framework
Six-scenario framework for empty state design that roughly doubled property setup completion rates.
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Finding the Right Words for Monitoring
Standardized terminology through user testing and statistical analysis, measurably reducing support tickets.
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A/B Testing an Error Message
Methodology demonstration: How I approach A/B testing for UX copy.
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Simplifying Domain Configuration
User-friendly domain setup flow that reduced complex jargon and eliminated SSL/DNS support tickets.
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