Work Samples
Content design case studies with measurable impact. See how user research, A/B testing, and cross-functional collaboration transformed complex product flows into intuitive experiences.
Designing an Empty State Framework
Six-scenario framework for empty state design that increased property setup completion rates by 33%.
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Finding the Right Words for Monitoring
Standardized terminology through user testing and statistical analysis, reducing support tickets by 27%.
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A/B Test Case Study: From Error to Recovery
A/B tested error message copy that increased user recovery rate by 10.1 percentage points.
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Simplifying Domain Configuration
User-friendly domain setup flow that reduced complex jargon and eliminated SSL/DNS support tickets.
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