Miguel Tomás Gomes - UX Writer and Content Designer

Miguel Tomás Gomes

UX Writer / Content Designer

Based in Lisbon, Portugal

I've always been drawn to how words can shape the way we think and act. That curiosity led me to Linguistics, where I spent years studying how language actually works.

When I started working in tech, I realized I'd found the perfect intersection: words and systems. I quickly learned that good writing in product design is about helping users succeed. I just wasn't sure how to measure that.

That's when I discovered the power of user research and statistical validation. Testing terminology with real users, measuring impact, and letting data guide decisions transformed my approach.

I believe in clear, concise, and impactful writing. In a field where everyone wants their writing to sound good, I focus on guiding users without them even realizing it.

Outside of work, I write about technology for Observador and Público, two of Portugal's leading newspapers. I also enjoy exploring Lisbon's neighborhoods with my analog film camera, looking for moments worth capturing.

Experience

2020 - Present

UX Writer / Content Designer

Led content strategy for B2B platforms. Conducted user research and A/B testing to validate content decisions.

2021 - 2023

UX Writing Instructor

Developed and taught comprehensive UX writing curriculum for emerging writers.

2018 - 2020

Copywriter & UX Writer

Defined SEO-driven content strategies. Transitioned from marketing copy to product-focused UX writing.

2017 - 2018

Content Specialist

Specialized in content localization and language optimization for global platforms.

Skills & Tools

UX Writing Content Strategy User Research A/B Testing Figma Jira GitHub Google Analytics SCRUM Design Thinking

Education

Bachelor's Degree

Applied Languages to Business Relations · Catholic University of Portugal, 2014-2017

Let's Work Together

Open to new opportunities, collaborations, or just a good conversation about UX writing and content design.